Published on: November 5, 2012
Current Analysis Analyst, Charlotte Dunlap talks with Parna Sarkar-Basu, vice president of marketing communications for Verivo Software about the enterprise mobility market from the developer’s perspective.
Sarkar-Basu: Why has the enterprise mobility market become so important today?
Dunlap: Developers are under a lot of pressure these days to create mobile apps for their companies because they are looking to generate new revenue streams and they are looking for new business opportunities. They are not finding these tools in their traditional application platforms, so they are naturally looking to vendors who have extensive expertise in these areas. These are mobile enterprise application platform providers—otherwise known as MEAP or MADP vendors. These vendors are coming to the aid of these developers with platforms for applications to support B2B [business-to-business], B2C [business-to-consumer], and B2E [business-to-employee] through middleware technology that provides the integration between back-end systems and mobile devices.
Sarkar-Basu: What are developers looking for in a mobile platform?
Sarkar-Basu: So Charlotte, tell me a little bit about what companies should be looking for while selecting a platform provider?
Dunlap: Companies should look for a vendor that provides training and life cycle support for mobile applications. They should look for companies that have a global presence—especially for larger enterprises. And lastly, enterprises should look for vendors that have very straight forward pricing structure, such as CPU-based [processor-based] pricing.