What’s the meaning of Akula?

Published on: June 3, 2013

Parna_BlogIf you look up Akula, you’ll see multiple meanings: shark, power, a class of submarines.

So why did a software company name its new product Verivo Akula?

Here’s the backstory, in case you are interested.

Steve Habermas is Verivo’s head of product development and an expert in the Agile software engineering process. He is also a former U.S. Navy officer and led the daily operation of the 165-person, $1.8 billion USS Nebraska submarine.

When Steve and his team were discussing what the internal code name for Verivo’s new enterprise mobile app platform should be, it came as no surprise that names of submarines made the top of the list. And they picked Akula, as it starts with A. Minutes later the team went back to focusing on the product’s market requirements.

However, during the nine month development process and collaboration with our customers, the name took on a life of its own.

Some of the internal campaigns had headlines like:

  • Verivo Akula – Takes the bite out of your enterprise complexities.
  • Verivo Akula – The power is in your hands (which worked well with our ‘Own Your Mobility’ campaign).

And the list goes on.

Needless to say, the name stuck and we are going to market with Verivo Akula. It’s an appropriate name since the product, like a submarine, is powerful, impactful and works ‘below the waterline’.

But the question remains, why did the development team decide to code-name the product after a submarine? Were they doing this to please their boss or did they just like the sub names better?

We’ll never know.

But what we do know is that internal code name for our next new product release will start with a B. Will it be named after a submarine, is yet to be seen.

Until then, let’s all cheer for Akula as it enters the market and rocks your world.

Let me know what you think of the name and if engineers should be in charge of naming products?

Parna Sarkar-Basu is vice president of Marketing Communications at Verivo Software.

No Comments Yet

You can be the first to comment!

Leave a comment