Customized App Extends CRM System to Field Reps With Highly Specific Capabilities That Boost Overall Productivity of Sales Staff WALTHAM, MA–(Marketwired – Apr 7, 2015) – Verivo Software, the industry’s… Read more »
Thought Leaders in Mobile and Social: Interview with Steven Levy, CEO of Verivo Software (Part 4)
by Sramana Mitra
Sramana Mitra: Where your technology is shining is where you have composite apps that span multiple different systems.
Steven Levy: You have it exactly right. You can imagine that those apps’ integration is difficult to do – that is one of the things we provide key value in. When you do that integration, you go offline keeping track of all of those systems. When you come back online, it makes it much more complicated. Dealing with authentication and logging into those systems separately, because some of them might be on the cloud, and some of them might be on premise with different logins and passwords, is another complication. Our platform tries to handle all of that stuff so the mobile app developer can stick with the business and build a great app.
SM: Integration – is it more of a service than a product?
SL: Most of it is done through the product. We provide a platform where connectors are being able to connect to the various back end systems. They are configurable. In addition, customers are more than capable to build their own connectors given the SDK we provide them with.
SM: Is Verivo Software a venture-funded company?
SL: It is venture funded.
SM: What is your revenue level?
SL: We are over $5 million but under $100 million. As a privately held company, we don’t disclose that information. Verivo Software is seeing good market traction with 35 percent recurring revenue increase and 20 percent new customer increase over 2011.
SM: Obviously there is a connector business in the mobile category. If you look at the landscape out there, what are some of the key trends you are tracking and what are some of the open problems you see in from your vantage point?
SL: I think we are going to remain fragmented with respect to the mobile operating systems operating space, which is going to keep the native versus HTML conversation going on for quite some time. I don’t think that because we are going to remain fragmented it is going to consolidate on HTML. It is going to stay very active. A bunch of people are building native apps, others are going to build HTML. It is going to be all over the place. I see people have been talking for a long time about mobile apps.
Every time we talk about a mobile app company and something is going, it is always an app that might be usable by someone in their job role, but it really is a consumer app. These are apps people use and maybe businesses can take advantage of it. But there has been this huge emphasis in the last six to 12 months on enterprise apps. That is where the real problem is, that is where the real value creation is, and therefore that is where the real money is. We are very happy to be right in the middle of that. We see a growing interest in figuring out how to help businesses make their employees productive on their mobile devices.